Best Practices for Content Marketing
Content Marketing Examples When it comes to creating a content marketing strategy, planning is key. For example – building an editorial calendar that is well balanced/diverse can ensure that you have a solid mix of approaches to your different audiences/buyer personas. It’s a great exercise to build out a vision of your typical buyer personas, so that you have a clear vison of your target markets and their buying habits. Inbound marketing initiatives can be less costly, but a slower build - so it needs to be a part of your long-term strategy. While outbound methods can still be successful, they generally don’t deliver as well as they used to on their own. Content marketing will supplement and compliment your overall marketing plan. Your content needs to feel natural and tell a story. People have become more savvy to sales techniques, and you'll find yourself wondering why your marketing isn't driving more sales if you take the hard sell approach these days. Your overall intent ...