Inbound Marketing Methods - GoPro and Spotify's Strengths and Weaknesses
Inbound Marketing methods used by GoPro and Spotify Laura Mills, October 2021 Image: CS Designworks Inbound Marketing is an effective way to attract people to your product or brand, enabling them to "opt in" to your marketing through valuable content. Let's look at what some of the big brands such as GoPro and Spotify do to attract their customers... GoPro – Their Approach GoPro are manufacturers of an action camera – their strapline being “The world’s most versatile cameras”. That in itself is a bold statement, designed not only to intrigue potential buyers but to boost recognition and reputation of their brand. At the end of 2020, GoPro released “ GoPro: Best of 2020 ” through their YouTube channel which has had over 1.3 million views. Through showcasing these videos obtained by users via a 3-minute video, this allows them to create an incredible amount of user-generated PR. In short, the product is able to advertise itself and attract new customers. ...