Netflix and their Marketing Mix
Netflix: What People Mean to Them Photo by freestocks.org on Unsplash Netflix has become a household name with over 204 million subscribers at the end of 2020. Given that their product is available in 190 countries, their domination of the video streaming market comes as no surprise. People and their viewing behaviours are what Netflix thrive on, so it is imperative that they keep their customers engaged by providing new, exciting and relevant content that is easily accessible. ...