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Best Practices for Content Marketing

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Content Marketing Examples When it comes to creating a content marketing strategy, planning is key. For example – building an editorial calendar that is well balanced/diverse can ensure that you have a solid mix of approaches to your different audiences/buyer personas. It’s a great exercise to build out a vision of your typical buyer personas, so that you have a clear vison of your target markets and their buying habits. Inbound marketing initiatives can be less costly, but a slower build - so it needs to be a part of your long-term strategy. While outbound methods can still be successful, they generally don’t deliver as well as they used to on their own. Content marketing will supplement and compliment your overall marketing plan. Your content needs to feel natural and tell a story. People have become more savvy to sales techniques, and you'll find yourself wondering why your marketing isn't driving more sales if you take the hard sell approach these days. Your overall intent ...
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Personal Branding - What does it mean and why is it so important?

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 Personal Branding What does it mean and why is it so important?                                                                                                                                             Photo by Olya Kobruseva from Pexels If you want to be seen as an expert in your industry, building a trustworthy and reputable personal brand can set you apart from others in your space. Wikipedia defines personal branding as “the conscious and intentional effort to create and influence public perception of an individual by positioning them as an authority in their ...
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Inbound Marketing Methods - GoPro and Spotify's Strengths and Weaknesses

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Inbound Marketing methods used by GoPro and Spotify Laura Mills, October 2021 Image: CS Designworks Inbound Marketing is an effective way to attract people to your product or brand, enabling them to "opt in" to your marketing through valuable content. Let's look at what some of the big brands such as GoPro and Spotify do to attract their customers... GoPro – Their Approach GoPro are manufacturers of an action camera – their strapline being “The world’s most versatile cameras”. That in itself is a bold statement, designed not only to intrigue potential buyers but to boost recognition and reputation of their brand. At the end of 2020, GoPro released “ GoPro: Best of 2020 ” through their YouTube channel which has had over 1.3 million views. Through showcasing these videos obtained by users via a 3-minute video, this allows them to create an incredible amount of user-generated PR. In short, the product is able to advertise itself and attract new customers.         ...
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The Evolution of the Internet - What Impact is it Having on Our Lives?

 The Evolution of the Internet - What Impact is it Having on Our Lives? Digital technology has had a huge impact on our lives since the internet took off in the 1990s. Access to the internet was once a slow dial-up connection – linked to your home phone line. Some of us remember “that unique tone” and how it would so frequently cut out! I remember not being able to use the landline phone and the internet in one house at the same time (and that doesn't even feel very long ago!). Over recent years, access to the internet has become a household and workplace necessity. Being able to connect with friends and family via video on the other side of the globe via a mobile device would have seemed an impossibility not so long ago – now even our young children are able to video call grandparents at the click of a button.   So where did it all start? In the 1960’s the internet was used primarily by the government for research labs and military communications. Fast forward 20 years, 1st...
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Netflix and their Marketing Mix

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  Netflix: What People Mean to Them                                                             Photo by freestocks.org on Unsplash Netflix has become a household name with over 204 million subscribers at the end of 2020. Given that their product is available in 190 countries, their domination of the video streaming market comes as no surprise. People and their viewing behaviours are what Netflix thrive on, so it is imperative that they keep their customers engaged by providing new, exciting and relevant content that is easily accessible.                                                        ...
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